Universe And Solar System Essays - Physical Cosmology, Physics

Universe And Solar System The two most common beliefs of the formation of the Universe and Solar System are The Expanding Universe Theory and The Big Bang. There are some comparisons between the two and some contrasts. Almost all astronomers believe that the universe is expanding although they may have different theories on how this is happening. The Expanding Universe Theory is based on the Doppler Effect, the redshift of different galaxies and the assumption of the Hubble Law. The Doppler effect occurs when a wave-emmitting object moves toward or away from an observer and the sound has a change in pitch as the object continues to move. For example the sound a police car siren when it comes from behind and passes you. The redshift of different galaxies is the change or shift in the light radiated by an object such as a star of galaxy that indicates the objects motion. Scientists have used redshifts to measure the speed and direction of distant galaxies. The Hubble law showed that the further away the galaxies were the higher the redshift was, that means the more distant galaxies were moving away at a much faster velocity than those closer to us. The Expanding Universe theory is merely an assumption by astronomers that all the galaxies in the universe are moving away from the earth. The more distant the galaxy the faster it's moving away from us. According to the Big Bang theory a gigantic explosion created the universe billions of years ago. It appeared that the universe we now see could be the remnants of an enormous explosion of the distant past.

to know a fly essays

to know a fly essays Brief Summary: The book, To Know a Fly by Vincent G. Dethier, is about a scientist who fell in love with the fly. Professor Dethier isnt like most scientists who are idolized for their accomplishments and rejected for the lack of ability to communicate with society. He was known for being an outstanding researcher, and he also had the wonderful gift of communication. The fact that he was fascinated by the knowledge that could be obtained from such a simple species, such as the fly, also made him popular with the public. The main focus of the book involves Professor Dethier designing and performing various experiments. Each experiment done by Professor Dethier is very simple, therefore the reader is informed, and as Professor Dethier adds interesting facts about the experiments of the fly the reader can interpret it easier. Professor Dethier begins the book by explaining how science and scientist are often misunderstood. He continues by stating that anyone can be a scientist if they want wish. However, they must posses certain characteristics such as love for nature, curiosity of life, and a soaring imagination. After convincing the reader that they can understand and appreciate science, Professor Dethier begins to inform the reader about the fly. He begins by defending the fly. Most everyone has a mutual understanding that flies are pests and are often considered to be disease infested. Most people dont even want to be in the presence of a fly. Moreover, flies arent exactly the type of animal you would care to learn about so the Professor convinces you of the importance of research on even the simplest or seemingly unimportant animals. One characteristic he focuses on in regards to the fly is the fact that the fly is special because the insect can fly. This is a relatively simple concept, but if he earns some respect, for the fly, from the readers, he will be able to gather their interests, r...

Top 10 Facts About the Yucatan Peninsula

Top 10 Facts About the Yucatan Peninsula The Yucatan Peninsula is an area in southeastern Mexico that separates the Caribbean Sea and the Gulf of Mexico. The peninsula itself is home to the Mexican nations of Yucatan, Campeche, and Quintana Roo. It also covers the northern parts of Belize and Guatemala. The Yucatan is known for its tropical rainforests and jungles, as well as its being the home of the ancient Maya people. Top 10 Geographic Facts The Yucatan Peninsula itself belongs to the Yucatan Platform - a large chunk of land that is partially submerged. The Yucatan Peninsula is the portion that is above the water.It is believed that the mass extinction of the dinosaurs was caused by an asteroid impact in the Caribbean. Scientists have discovered the large Chicxulub Crater just off the coast of the Yucatan Peninsula and that, along with impact shocks shown on the Yucatans rocks, is likely to be evidence showing where the asteroid hit.The Yucatan Peninsula is a significant area for ancient Mayan culture as there are many different Mayan archaeological sites in the region. The most famous of these include Chichen Itza and Uxmal.Todays Yucatan Peninsula is still home to native Maya people as well as people of Mayan descent. Mayan languages are also still spoken in the area today.The Yucatan Peninsula is a karst landscape dominated by limestone bedrock. As a result, there is very little surface water (and the water that is pr esent is not usually suitable for drinking water) because drainage in these types of landscapes is underground. The Yucatan is thus covered with caves and sinkholes called Cenotes that were used by the Maya to access the groundwater. The climate of the Yucatan Peninsula is tropical and consists of wet and dry seasons. Winters are mild and summers can be very hot.The Yucatan Peninsula is located within the Atlantic Hurricane Belt which means it is vulnerable to hurricanes from June through November. The number of hurricanes that hit the peninsula vary but they are always a threat. In 2005, two category five hurricanes, Emily and Wilma, hit the peninsula and caused extreme damage.Historically, the Yucatans economy has been dependent on cattle ranching and logging. Since the 1970s though, the areas economy has focused on tourism. The two most popular cities are Cancun and Tulum, both of which attract millions of tourists yearly.The Yucatan Peninsula is home to many tropical rainforests and jungles and the area between Guatemala, Mexico, and Belize is the largest continuous area of tropical rainforest in Central America.The name Yucatan also includes the Yucatan state of Mexico that is located on the peninsula. It is a large state with an area of 14,827 square miles (38,402 sq km) and a 2005 population of 1,818,948 people. The capital of Yucatan is Merida. Sources Wikipedia. (20 June 2010). Yucatan - Wikipedia, the Free Encyclopedia.Wikipedia (17 June 2010). Yucatan Peninsula - Wikipedia, the Free Encyclopedia.

The SARA Approach to Gun Violence Coursework Example | Topics and Well Written Essays - 750 words

The SARA Approach to Gun Violence - Coursework Example The third steps in SARA model involve generation of solutions to remove the causes of the gun violence problem. The model gives an approach that focuses on both the offender and the places where the gun violence occur (The Center for Problem Oriented Policing, n.d).The offender oriented response is a framework that focuses on preventing gangs and groups from engaging in gang violence by use of deterrence strategy. This involves the delivery of explicit messages to the would-be offenders that warns them against the involvement of in gun violence (The Center for Problem Oriented Policing, n.d).The offender oriented response involves focusing on those involved in gun violence with the intention of reducing or stopping their activities, this, therefore, involves crackdowns, arrests, and prosecution of offenders. However, no community can support indiscriminate, illegitimate and highly aggressive random crackdown. It is therefore important to engage the community and let them know why the offenders are being arrested and the strategies the police will use. The process will become highly effective if it has the support o the community.Place Oriented Response involves focusing on the characteristics that make a place to be a gun violence hot spot. The proactive approach can be done through increased patrols, street searches and enforcement of firearm laws (The Center for Problem Oriented Policing, n.d).The first step in place oriented response is getting the support of the community.

4.How do the Homeric epics, the Illiad and the Odyssey differ from Essay

4.How do the Homeric epics, the Illiad and the Odyssey differ from each other in their depiction of Greek culture and values - Essay Example n of vices and goodness, strength and weakness, and betrayals and friendships yet all these aspects of human life amalgamate in a manner that each aspect provides the readers with a variety of moral lessons to be learned. Homer in both of his works applies the same phenomenon and deals with two paradoxical situations and presents the readers with two highly contrasting scenarios although both the works project the some good and bad values and culture of the same Greek society. Homer utilizes the plot, setting, character and their actions as a tool in order to depict two different personal interpretations of the Greek society and its culture and values. Homer’s epic Iliad is based on the War of Troy. This piece of literature deals with warfare, bloodshed and revenge. The poem depicts a tale of a war that is fought between Greek King Agamemnon and the Trojans. Homer in his depiction of the whole scenario of the war incorporates and explores a variety of aspects of Greek values and culture. These aspects include greed, pride and deception. Greed and lust are two of the major seven sins that exist in this world. Consequently the Greek society was also engulfed in these sins and a common practice of these vices was also observed amongst portrayal of various characters in Greek Literature. Homer also assimilates this concept in his poem and presents the adverse and fatalistic affects of practicing such vices through the condition of the Greek troops when Achilles refuses to fight for Agamemnon. The reason behind this was because of Agamemnon’s desire to Briseis who was awarded to Achilles. Hence the greed and desire of Agamemnon leads to Achilles refusal and consequently the Greeks lose a large number of their warriors in the beginning. Through Achilles character Homer depicts another vice that was common in Greek Society i.e. Pride. So it can be perceived that the reason for the loss of a large number of The Achaean men and the death of Achilles closest friend

How Reality Telivision Promotes Teen Pregnancy Essay Example for Free

How Reality Telivision Promotes Teen Pregnancy Essay Reality television often has the tendency to present an unrealistic view towards issues regarding real life situations. Teen pregnancy is one of the most misleading topics presented on reality television. Tabloids feed off of the shows popularity by plastering the pictures of the teens on magazines and online, making them seem more appealing. Teen pregnancy as presented on reality television shows is irresponsible, dangerous and misleading by promoting an unrealistic view of young parenthood, encouraging pregnancy and glamorizing the consequences that result from such issues. Parenthood is the leading cause of girls dropping out of school. More than 50% of teenage mothers do not graduate from high school. The United States has one of the highest teen pregnancy rates in the western world. Bearing a child at any age can be difficult but for teenagers it can have substantial negative effects not only for the teen but also for their families. Since teenagers are mainly dependent on their parents or guardians this burden is pushed back on them as well. Studies show that 3 in 10 American teen girls will get pregnant at least once before the age of 20. Thats nearly 750,000 teen pregnancies every year and about 25% of teen moms will have a second child within two years of their first child. In some cases, children born from parents who are adolescent will have more behavioral problem and poorer education than those children born to more mature aged parents. Childbearing also costs U.S. taxpayers billions of dollars due to increased public assistance programs, foster and public health care. Despite these unfortunate facts, between 1991 and 2013,  the teen birth rate has decreased from 61.8 to 26.6 per 1,000 teens. Although the birth rate has dropped, the U.S. still has the highest birth rate compared to other developed countries. According to a report by the Guttmacher Institute, 82% of teen pregnancies are unintended. Teen Mom is a reality show aired by MTV that broadcasts the lives of teenagers who are dealing with parenthood. Besides their dealing with parenthood they also have to face the challenges of finishing school, moving out of their parents home, finding a job to support their child and possibly their higher education. While these are ultimately real life situations and challenges todays society has a more lenient view towards pregnant women that are not married. Although majority of teens deal with the same issues once they are faced with having a child there are some pieces of reality television that is not much of a reality which can cause teens to be less concerned with how realistic theses shows are. Majority of the mothers on these shows have the full support of their parents whether it be finding them a home, watching the child while the teen is working or at school, and even monetarily. Not every parent will be supportive of their child having a baby nor will every parent be willing to assist their child in any way shape or form. Unfortunately it is not common for the fathers of the children to be uninterested in caring for the child or being financially responsible for their child. However, not every father is represented or acts like a dead beat father but the way they are represented on these shows does not realistically present the same outcome for each family. Aside from misrepresenting young parenthood the shows aired by MTV are often criticized of glamorizing teen pregnancy. The stars of the show are given extra publicity by having their names and faces on magazines and articles online with things regarding their lives outside of their pregnancy. A study found that the teens who watch shows such as Teen Mom and 16 and Pregnant have a skewed idea of young parenthood. Teens who watch these shows heavily are led to believe that the young moms have supportive partners, substantial income and an enviable lifestyle which is a completely  untrue reality for other young parents who do not lave camera crews recording their every move. In a high school survey of 185, researcher were able to link teens who watched these reality shows with unrealistic views of what it is like to be a young parent. The teens seems to believe that being a young parent was easy which might increase the likelihood that they would be less cautious of having safe sex, not being so concerned with the consequences that can stem from unprotected sex. While talking about teen pregnancy majority of comment and conversations focus on the negative aspects, but there are certain aspects that people can consider when talking about such an important issue. Although teen parents are having a child it does not make them fully mature, this leaves room for the teens to grow and develop along with their child. Having a baby is a life changing thing and often it leads people to want more for not only themselves but also their child. This realization can lead to being more responsible not only with their lives and their babys life, but with what they have going on around them such as being employed to support their child and even gaining or continuing their education to make a better life for themselves. Balancing school with parenthood can be easier than balancing with a career. Since school often has flexible hours, or at least hours you can choose yourself, which allows you to give yourself more time. A full time college student has an average of 12-15 hours a week to take classes, with another 10-12 hours dedicated to studying there would be a max of 30 hours a week dedicated to school work. On the other hand a career takes up at least 40-60 hours a week without the luxury to have such flexible hours. In young parenthood there are some upsides that can be beneficial to the parents and the child but the cons outweigh the pros by far. Not only does the teen have to grow up faster and have greater responsibility than they usually would they are faced with a lack of socialization. Not being able to hang out with friends, going to prom and engaging in normal teenage  activities can cause young parents to feel more alone. After understanding pregnancy from either experience or an actual realistic experience teens will realize that pregnancy is a very serious thing and is even harder when you are young and cannot fully and independently care for yourself and your child. Unfortunately, reality shows like Teen Mom and 16 and Pregnant only show partly what the teens have to deal with and even then it does not amount to the emotional aspects of dealing with such a life changing issue. Despite the seemingly positive results from teen pregnancy, there are more negative aspects in which reality shows try to glamorize which poses more levity to becoming a young parent. Should these shows be considered realistic when there are millions of teen parents who know what true parenthood is actually about?

Alcohol Abuse :: essays research papers

Alcohol Abuse   Ã‚  Ã‚  Ã‚  Ã‚  Alcohol abuse is a very dangerous condition in that it can cause many problems in a persons life and affect many aspects of their lifestyle. Alcoholism (or alcohol abuse) somehow effects everyone's life at some point in time; through a parent, a sibling, a friend, or even personal encounters. Alcohol abuse, as a medical diagnosis, refers to a pattern of behavior characterized by excessive alcohol consumption. This consumption can occur at regular intervals, regular weekend intervals, or during binges, which are considered as being intoxicated for at least two successive days. Difficulty in stopping, reducing the amount of alcohol use, and impaired social/occupational role functioning are all characteristics of alcohol abuse.   Ã‚  Ã‚  Ã‚  Ã‚  A number of theories in the medical feild are used to explain alcohol abuse. These are the biologic-genetic model, learning/social model, the psychodynamic model, and the multidimensional model (McFarland 457). Each different model, for alcoholism have varied explanations as to how and why people use and abuse alcohol.   Ã‚  Ã‚  Ã‚  Ã‚  The biologic-genetic model states that there is a specific genetic vulnerability for alcoholism. There has been extensive studies on factors in the genes that could determine or influence the use of alcohol from generation to generation. However, these studies have shown no hard evidence for an association between alcoholism and inherited factors.   Ã‚  Ã‚  Ã‚  Ã‚  The learning and social model proposes that alcoholism is a process that is slowly developed within a social situation or atmosphere. This model of alcoholism has also been researched by using both human and animal subjects. A conditioning model of alcohol tolerance has demonstrated that specific cues from the environment such as odor, sight, and taste, produce a stimulus that results in alcohol consumption. If ethanol, the addictive ingredient in alcohol , is not supplied, a psychological compensatory response called a craving is produced.   Ã‚  Ã‚  Ã‚  Ã‚  The psychodynamic model of alcoholism proposes that problematic child rearing practices produce psychosexual maldevelopment and dependence/independece conflicts. It is believed that while habitual alcohol use is in process, the habitual drinker may use behavior such as exaggeration, denial, rationalization, and affiliation with socially deviant groups. Results of these behaviors may include decreased work efficiency, job loss, alienation of friends and family, or even hospitalization.   Ã‚  Ã‚  Ã‚  Ã‚  The multidimensional model of alcoholism combines the interaction of biological, behavioral, and sociocultural factors. These three factors contribute together to make the strongest model, in which most alcoholics fit. The biological model relates to the progression from occasional initial relief drinking, to the increase of tolerance, and from loss of memory during heavy drinking periods to an urgency of drinking. The behavioral model is helpful in the identification of high-risk situations, in which alcoholics are most likely

Effective communication in Health and Social Care Essay

There are a number of barriers to effective communication in health and social care. One of these is the environment. If the environment gets in the way of effective communication, then the receiver may not understand the message that is being given to them. †¢ Seating positions Rooms with awkward seating positions might mean that two people cannot see each other properly. For example if a nurse is talking to a patient and the patient is leaning back at about 135 degrees, this would mean that the patient is not paying attention to what the nurse is communicating. So the patient (receiver) may not understand the message that is being given to him. To overcome this barrier, people communicating in a health and social care setting would sit in a room around a desk like this. This is so that both of them are comfortable and can see each other properly. †¢ Background noise It is very hard to hear what someone is saying if there is a lot of background noise. A noisy environment is especially difficult and unpleasant for someone who is using hearing aid. Hearing aids will amplify background noise as well as the voice of the speaker. Read more:  Reasons people communicate  essay In a health and social care setting, if there would be a busy hospital being too busy or loud. If a patient is in a busy ward and the nurse is talking to him he may not receive her message due to excessive noise, phones ringing and people rushing in and out. This would make the conversation unsuccessful as it distracts their concentration. To overcome this barrier they will have to restrict people from rushing in and out to avoid noise. Also they would have to communicate in a room where it is quiet and so that the message can be understood by the receiver. This is not always possible as there are patient’s relatives that really want to meet the patient. Therefore you cannot stop them. †¢ Lighting It is very difficult to make sense of other people’s facial expressions if you can’t see their face properly due to poor lighting. Good lightening will be critical for someone who supports their understanding of speech with lip reading. Poor lighting takes away visual signs of communication and body language that a patient and nurse would need. To overcome this barrier the lighting should adequate. It shouldn’t be too bright or too dark as bright light can gives some people headache. If the lighting is too dark then the people communicating in a health and social care will not be able to see each other clearly. †¢ Distance barriers People sometimes feel uncomfortable if they are trying to communicate to a health and social care worker who is close. Long distance can weaken effective communications in that it takes longer for verbal communication to reach its target and sometimes visual signs and body language are taken out of the equation. The levels of proximity dare different depending on the environment. For example when you are familiar with an individual your proximity with them will be more likely to be closer. However if you are at that same level of proximity with an unfamiliar person you may feel awkward and very uncomfortable therefore this would be seen through your body language. To overcome this barrier there should be a medium distance between people so that everyone feels comfortable. †¢ Temperature A room that is too hot, stuffy or cold may prevent communication if it makes people feel tired or stressed. This could make communication unsuccessful. To overcome this barrier the air conditioning should be on so that the temperature doesn’t prevent effective communication. Also this will make communication successful as the message coded will be understood by the receiver. The key to effective communications is to recognise and eliminate all or as much of these environmental factors that take away from the communications procedure. While there may be some factors that you cannot control, the fact is there are many of them you can and should eliminate. Complex or sensitive issues Complex or sensitive issues mean information which include lots of information and can be complicated or giving somebody sad news about their family relative’s passing away. This could be difficult to communicate because everyone has different emotions, feelings, personalities, likes and dislikes and of course their level of understanding different things. Sometimes communication can be complex. For example, a relative may want to know about funding arrangements for care. A communication of funding might involve a great deal of complex information. In this situation it would be important to check what the relative already knew, and whether or not the individual understood the information the care worker was providing. To overcome this barrier information on a piece of paper should be provided when discussing complex issues. As the information is confidential, these should be discussed in an appropriate environment. Furthermore to overcome this barrier a health care worker should ensure that each service user feels that they can trust you as the service provider. The service user must also feel respected and be given privacy if and when necessary to avoid any communication barriers. A great deal of communication in care work involves building an understanding of another person and providing emotional support. Communication that involves emotional issues is often experienced as being difficult or sensitive. There is no advice or information that is likely to be very useful to a person who is overwhelmed by grief, but many people do want someone to be with them. Communication in this difficult or sensitive situation should focus on emotional needs, rather than giving out information. To overcome this barrier a health care worker needs to fully understand the person the care worker is communicating with before responding to anything that they say. Furthermore the care worker has to be confident in the information that he/she is providing, for example when announcing grief to someone, it is important that we think about a much appropriate way to say it to provide them emotional care and support. To overcome those barriers, a caring presence should be created. This is about sharing an understanding of the feelings that other people may be experiencing. For example if a service user’s mother passed away this would be a deep grief for him/her. Thus it is the service provider’s responsibility to provide care and comfort so that any communication barrier is avoided and better rapport can be built. Communication/ language needs/ preferences Sometimes service users may have a preferred first language which a service provider may be unfamiliar with, this can create a communication barrier. As this can affect communication e. g. the service user may be Polish and he can’t understand English, this would be difficult for the care worker as he can’t understand what messages the service user may convey and the care worker. Also it is appropriate for the service user to convey his message to the care worker as both of them aren’t familiar with each other’s language. On the other hand if the service user and the care worker are aware and familiar with British Sign language they may be able to overcome the barrier by using non-verbal communication. Also, for example people may use jargon, dialect or slang to communicate effectively with people in their own speech community. These differences can create barriers to understanding. To overcome those barriers people could use body gestures or use a Google translator as in most health and social care sectors, the internet is available. Likewise it can be difficult to communicate with people with mental disabilities as their senses are out of control, they don’t know how to communicate with other people this can create a great barrier in communication as the message the health care worker codes and sends may not be decoded easily. In addition individuals with mental disabilities may find it difficult to code, send, decode or comprehend messages this can create a big barrier in communication as the service provider is unable to send or receive information from them. To overcome those barriers service providers should be trained in speaking different languages that the service users speak in order to meet the language needs of the service users. Likewise if the service user has a mental disability then staff members should be taught to speak makaton in order to communicate and meet the needs of the less able individuals. Also there are other ways to meet the needs of service users with a different language for example there are aids to communication such as human aids for instance if the employer hires translators or interpreters it may be very effective and appropriate to communicate with people who have a different language. Another effective way of overcoming this barrier is to teach the staff about non-verbal communication because it is easier to understand non-verbal communication rather than learning new languages which is very difficult. Moreover in today’s world, every individual is likely to be familiar with reading non-verbal messages, the body language, facial expressions and gestures can express the fact that we are either happy or upset. For example there is a simple thumb sign we do with our hands to show that we are satisfied, fine or wishing good luck to another person. These gestures are applied in our daily lives and they are very simple and quick to understand. The effects of drugs and alcohol Drugs and alcohol can have a negative impact when someone tries to send a clear verbal or nonverbal message. When you’re drunk you don’t think before you speak. You can be aggressive, make demands, bad facial expressions, or be rude. People may ignore you because your message is being distorted or they might be frustrated. Drugs can also affect your brain; you can be unconscious of what you’re doing. The barriers which are created by drinking of alcohol and taking drugs are that the individual may find it hard coding or sending the message therefore making it difficult for the receiver to decode and understand the service user’s message. In addition drugs can also affect your posture, facial expressions, proximity and voice tone. Thus it can affect the way you appear to others and present yourself, so people might misjudge what kind of a person you are. For instance when you are drunk you tend to be loud and out of control, thus making you appear aggressive in front of people. By observing your appearance people are more likely to avoid associating with you which creates a barrier in communication. In a health and social care sector, staff members are often qualified to communicate and get their message across to drunk people who may be aggressive. Service providers are trained to stay calm and confident in order to calm the service user down in order to decrease the violence the individual is showing. Moreover it would be better to postpone the time or change the place of the conversation to a quieter and calm setting as it would be more effective. For example rearranging the whole conversation can prevent any misconceptions of messages however it can also waste time in getting your message across. Furthermore staff should be provided with training on how to deal with people who are under the effects of drugs and alcohol can be rather time consuming and expensive. In addition if the trained staff try to calm an aggressive person who is drunk there is a possibility that the aggressive person may cause the staff member physical harm so sometimes trying to calm an aggressive person down may put you in anger as the aggressive drunk person may not be able to reason and think clearly as the individual is under the effects of alcohol and drugs. To overcome these barriers a service provider should stay calm, show respect. The health care worker must show appropriate non-verbal behaviour and avoid making demands as this could make the drink person angry or aggressive. Sensory impairments/disabilities An individual with sensory impairment signifies that the person’s senses don’t work capably. Sensory impairment includes visual, hearing, physical and intellectual hearing. People with sensory impairments such as hearing impairment may find it difficult to receive messages via listening therefore ruining the communication cycle because when we send a message through speaking the other individual with hearing impairment may not receive and decode the service provider’s message efficiently. Visual impairment means when a person’s eye sight cannot be improved using contacts or glasses. Visual impairment can form a barrier in communication by not allowing the individual receive visual messages precisely such as written communication, gestures and non-verbal communication such as sign language. To overcome barriers which are linked to sensory impairments in a health and social care sector, should be provided with aids to communication such as technical aids. For example hearing aids should be available for individuals with hearing impairments as these allow them to hear and receive verbal messages. Also asking help from a communicator or interpreter for signed languages would be very beneficial for people with hearing impairments, Therefore it removes the barrier related to hearing impairments. In addition to communicate with people who have visual impairment, health care workers could use simple verbal communication. Also they should assist people to touch things. For example they may want to touch your face to recognise you. Also a service provider should check what people can see as many registered blind people can see shapes, or tell light from dark. Though this training can take away a lot of time and when the staff is being trained, staff shortages could occur. BESD means having social, emotional or behavioural behaviour difficulties. The special education needs code of practice describes BESD as a learning difficulty where children and young people demonstrate features of emotional and behavioural difficulties such as being withdrawn or isolated. The children display a disruptive and disturbing nature. They are hyperactive and lack in concentration. They have immature social skills and present challenging behaviours arising from other complex special needs. They have trouble conveying their messages and they may not be able to comprehend other people’s needs or messages. It affects communication because of trust issues. They are unable to understand or pay attention to the rules of conversation. This they might interrupt the service provider. People with BESD have difficulties using appropriate language for appropriate situations. So they might seem rude or inappropriate. They have poor or limited vocabulary; therefore they might swear or always answer in the same way. Also they have problems understanding idiom, jokes, sarcasm and slang. Therefore they may be confused or aggressive when these are used. To overcome these barriers a service provider should be confident, stay calm, be polite and use a medium tone of voice. The service provider should not be provocative and should not use slang or idioms that they may not be familiar with. Emotional issues Emotional issues include self-esteem, personality, depression, aggression, anxiety and submissiveness. Self-esteem means how an individual values himself. This can cause a great barrier in a health and social care sector. For example a person might not have courage to tell the service provider something he/she is embarrassed about because he feels humiliated. Self-esteem can also disturb the communication cycle because trying to get across some information into a message for a person with low self-esteem may be difficult because a health and social care worker need to use suitable language, words and gentle tone of voice to make sure that care workers do not cause offence to the service user. Moreover a service provider needs to make sure that he/she shows compassion to the service user to lift his/her self-esteem. A service provider needs to be an active listener as it will ensure they get all the relevant information about the service user. In order to build rapport with the service users, health care workers should show compassion, should be trustworthy and should be able to deal and help the service users in all circumstances. Also health care workers could let the service users know that they are empowered to their rights such as confidentiality as this would make the service user more comfortable and make the person trust the health care worker with their private and confidential information. Assertiveness is very important when dealing with emotional issues. Fear and aggression are two basic emotions that everyone experiences. When we feel stressed it is easy to give in to our basic emotions and be either submissive or aggressive. Assertion is an advanced skill, which involves controlling your basic emotions that usually prompt you to run away or fight. It involves a mental attitude whereby you try to discuss, and try to solve the problem rather than give in to emotional desires. For example if a patient is being aggressive, the service provider should deal with him by showing fortitude, respect and compassion rather than becoming aggressive and showing an unprofessional behaviour. Assumptions, values, beliefs and culture Building an understanding of other people’s needs takes time and effort. Jumping to conclusions and making assumptions can save mental effort and time, but assumptions may cause us to interpret what another person is trying to communicate. For example, you might believe that you don’t need to listen to a person because you already know what their needs are. But care workers who use the communication cycle are less likely to make assumptions because they check their understanding. Assumptions can create a barrier because people stop listening and checking their understanding of other people’s communication. If care workers are not aware of their behaviour, it can result in discrimination. For example if an old person comes to meet a service user and he has been asked to answer some questions. If he does not answer them quickly, correctly and clearly, he will be seen as demented which results in prejudice and prejudice would mean discrimination. When people have different belief system and values it is easy for them to misinterpret one another’s intentions when attempting to communicate. Like assumptions, belief systems and values can therefore create barriers to understanding. It is therefore important to try to learn about other people’s beliefs and values in order to make sense of what they are trying to communicate. To prevent assumptions a health care worker should be open minded and try to get to know the service user so the care worker knows more about them and so that they don’t jump to conclusions because of their appearances. This is beneficial as it enables the care worker to know more about the individual. Thus it prevents stereotyping or labelling them.

Information Management

In the current market, most companies use ERP system to solve most of their management issues and also assist an organization in running efficiently. The ERP system is also well- known to be really simple and easy to work with for many organizations. In the following sections, this essay will discuss about the process and pitfalls of using an ERP system, the advantages and disadvantages of it and with these, it will conclude on the ERR system.What is an Enterprise Resource Planning (ERP) System The Enterprise Resource Planning System or simply known as an ERP system, is primarily a professional application software that carries out standardized methods to streamline information among each and every division within an organization (Leonie, 2012). The ERP system coordinates information reliably all around whatever is left of the organization. ERP system incorporates a range of modules including financial, accounting, HARM, sales, distribution, manufacturing and logistics (Deer ret al, 2005).This range of modules each has its own System which often possessed compatibility issues with each other. This is when an ERP system comes in handy whereby it joins all this incompatible modules together so as to be able them to communicate, share and impart information effectively. With the ERP system establishing communication among these incompatible oodles, there will not be a need to stir information from diverse framework, doing additional computations or interface with the sales results from a few months back or handling flow.In conjunction with this framework, each person inside the organization would be able to retrieve the relevant information he/she require in order to perform their task effectively and efficiently. Table 1 below are some modules that use an ERR system (Leonie, 201 2): Table 1: Organizational Modules that utilizes ERP System Organizational Modules which Utilizes ERP System Account & Finance Sales & DistributionLogistics Human Resource Production Gen eral Ledger Accounts Payable & Receivable Fixed Asset Sales Queries (Inquires & Quotations) Sales Orders Delivery / Shipment Invoice / Billing Purchasing, Tracking & Sales Shipment of Inventory Items Tracking of Product Lots & Serial Numbers Tracking of Product Quality Test Results Warehouse Capacity Management personnel management Organizational management Payroll Time management Personnel development Tracking the change of unrefined materials into finished items Track Labor, Overhead and other amassing costs Stipulate the full cost of creationThe Process and Pitfalls of Switching to ERP system With the ERP system being setup correctly, the whole system will become very sophisticated, incorporating decreases in administration procedures; enhanced benefits; less demanding expenses; and performance that is more dependable. Below are some points on the process and pitfalls of switching to an ERP system (Suddenly, 2011 Reduces Unnecessary Paperwork: An ERP system reduces majority of th e paperwork, as all correspondence between departments are able to experience the same framework.Using a sales department and production department for illustration purposes, whenever the Sales Department input a sales order into the ERP system, the Production Department personnel would be notified of the sales requests within a very short period and they can begin processing the sales request and issues preparation requests to the production team. In the event that there is a need to, workers can get a printout Of the processed sales request.From the point where the Production Department began processing the sales request and eventually issuing the preparation request, no unnecessary paperwork were incurred but yet task could still be effectively performed in an efficient manner. Enhanced Productivity: Productivity will be enhanced if ERP system is applied correctly, as it will greatly improve on time and material usage. Intelligence and rules can also be programmed accordingly and applied. For example, similar production orders can be combined and produced concurrently, as this will allow more proficient utilization of staffs, machines, and resources.Easier Costs: Less demanding expenditure (imparted as a rate of the revenue earned) might be fulfilled with the usage of an ERP system. For instance in the event whereby suppliers have gotten a full collaboration, the ERP system makes it keel to execute the buying arrangement without a moment to spare. This can cut down the expenses of final product stock keeping and set free capital for other purposes. Solid Performance: ERR system can often provides businesses with flawless and efficient operations, however this useful advantage is often neglected as it could not be justified as a source of income to the organization.However, it is still important to note that this strong performance of ERR can provides organizations with flawless and efficient operation when information can be relayed to various departments i n a fast, little or no error manner, using the name example mentioned earlier for reducing unnecessary paperwork. With the process being discussed, the ERP framework also contains a few pitfalls and they would be discussed below. Incorrect Rationale for using an ERP: A generally committed error, particularly when ERP-like frameworks initially showed up, is the decision for ERP with the incorrect rationale.There had been numerous organizations who settled on ERP to massive clean-up on their chaotic operation methods, unfortunately this move practically ends up in a catastrophe. The old yet famous proverb suggested ‘garbage in – refuse UT' always stands and should never be forgotten by any organizations. To keep away from these traps, it is highly important for organizations to enhance their methodology with more sensible requirement before establishing an ERP system. Underestimating the Time: Often, companies are too engrossed in implementing the ERP system such that the y underestimated the time spent.Arrangement of the usage requires much unforeseen and excess work and time spent. Understatement of the obliged attempts could deliver extreme results. Underestimating the Cost: Quite often, certain ERP system provider gives a proposition that are easily understandable by clients, yet in reality this proposition may possessed unseen problems once the system finished development, that can result in significant clashes between the client and ERR system provider. Organizations must ensure that they had considered all expense segments and how specific situations may influence the system development cost.One of the common problem faced by organization is their failure to conduct feasibility study when deciding to have the ERP system or not. Failure to do feasibility study will lead to painful results at the end of the day whereby the real cost of eating up the ERP (e. G. Agreement, permit, upkeep, expenses of execution) could cost a lot more than the reven ue they could earn when the ERP is up and running. Incorrect ERP Selection A small or medium organization ought to abstain from purchasing an enormous framework, and rather actualities one that is more proper to their prerequisites and plan (with some room to develop).Another similar issue is picking the incorrect kind of ERP system – many varieties of ERP systems are readily available in the market, some that are task arranged Reps and some that are handling line situated Reps. It is important to verify the type of framework an organization pick that adjusts to the sort of business they operate. The Advantages & Disadvantages of using an ERP System Essentially, ERP system which is correctly outlined, properly setup and accurately completed ERP results could give huge profits to any organization regardless of their volume or development.The capacity to immediately run status reports with no physical information entrance in databases can give organizations significant data on business operations and consider all the more opportune responses to changing business situations. Farsighted corporations have started to take a gander at their professional frameworks as a very vital component of their general business speculation system and operate similar monetary measurements to professional programming that are highly utilized when procuring another plant or new gear.In the quick moving universe of business, a progressed, present day ERP framework is no more simply a key to business achievement, however a centre component of survival. If any organization experiences issues running reports continuously, or their workers spent unnecessary time inputting the same piece of information repeatedly into other frameworks, or vital business measurements that needs to be ascertained by hands on worksheets, this organization will definitely reap the benefits of when they have an advanced ERR business bundle (Leer-lie, 2012).However, on the other end some disadvantages of using an ERP system would be the huge cost, its long journey, its data length, and the time spent on implementing the programmer. The implementation process can take up to several months for the system to be full up and running. Complexity is also one of the factor that organization faces when it comes to implementing the yester. Overall, ERP frameworks do not really seem appropriate for Small or Medium-sized Enterprises, or simply known as Seems whereby they essentially have difficulty in defending the starting cost of their enterprise (LOL, 2011).Some other disadvantages of using an ERP system would be discussed below (LOL, 2011). Impacting on Business Processes: ERR structures are often an immediate progression to the processes or procedures of business organizations, and this often leads to entanglement rather than actualities. In order to ensure that each one some piece of the equines fits into the ERP structure, it is unrealistic that individual procedures and arrangements co uld be kept up, so the execution of an ERP structural engineering has a tendency to take the state of a much more extensive business change venture.This is all the time an iterative methodology. At the point when characterizing the extent of the ERP at an early stage, huge numbers of such contemplations are often remains unknown. ERR executions possessed the possibility of being viewed as tasks that â€Å"constrain† unwanted reforms on the business organizations' operation. Thus once the ERP usage is underway, the only solution for any change is to change business formats without preparing the whole system from scratch.ERP Systems that lacks Flexibility and Adaptability: ERP system building design gives itself well to build organizations that possessed characterized procedures and methods. With the ERP system being set up, the system would succeed for those organizations, yet for other organizations that wish to perform major fundamental reforms, the ERP system could turn out to be exceptionally rigid. Because of the path in which the structural engineering is situated up, even generally little changes might e immoderate and entangled to execute.Dynamic organizations, continually looking to roll out improvements in course would not be able to enjoy the profit brought about by having an ERP, as the ERP would never be synchronized with what the business actually does. Problems Created through Ongoing Supports: External vendors often uphold ERP frameworks. This can result in many issues created when these external vendors are required to adhere to administration level understandings, thus the time to react to abnormalities and the nature of essential help could not keep up with business requisites.Permitting and support charges could be incurred heavily into the already thriving expenses of the ERR system. The greatest fear of any organizations are the security of their confidential information held within the ERP, as the system are mostly maintained by ex ternal vendors, the organizations feel that they do not have ‘true' control of these confidential information. Risk of Efficiency being Dissolved by Businesses A compelling ERP depends on the correct type of business procedures to help and keep up with structural planning.For instances, Organizations that do not UT resources into further skills upgrading of staffs will never be able to see the profits through ERP execution. Whenever organizations are working in an extremely conservative way, these organizations can never truly understand and appreciates the ability of an ERP framework. Structural engineering relies heavily on an exceptionally incorporated plan of action and disappointment to impart information between offices will restrain viable living up to expectations. Fundamentally, to completely profit using ERP framework, the business will be required to be executed in a certain manner readily.A few organizations have acknowledged robust benefits from the usage of the E RP system, though majority of the people believes that the results did not advocate the start-up cost of the ERP. As these ERP systems are often very costly, organizations must think thoroughly of whether does this ERP truly benefit the business, and at the same time whether business really needs to have an ERP. Conclusion An ERP system may be an exceptionally important device for each undertaking in which centre methodology could be supported by programming.

Case Analysis-Zenith Essay Example

Case Analysis Case Analysis-Zenith Essay Case Analysis-Zenith Essay Case Analysis Zenith In the case, the situation is that Zenith Electronics Corporation considers marketing research to forecast demand for a new technology, High Definition Television (HDTV). Zenith’s previous marketing research methods and the alternative forecasting plans are described in the case. Zenith is a company that has been played successfully in TV industry and has done marketing research previously for its various products. Its previous marketing research is based on the historical data such as previous technology trends. However, there is no historical data for HDTV since it is a new technology. So, Zenith first think about other information such as Color TV’s penetration rate to know if HDTV adoption would be similar to any other product’s adoption. And the company looked at how marketing plays a role in forecasting demand for HDTV. Zenith formed a marketing team to better do research on consumer’s acceptance and demand for HDTV. The marketing team first decided to do the Aspect Ratio Study to see if customers really want the HDTV’s wider screen which is 16:9 even though it costs premium of $300 and broadcasters would still produce 4:3 aspect ratios. This study is to find the customers’ preference as price changes, program content changes, and diagonal size changes. For this study, marketing team recruited participants who have bought TV in past year from the shopping mall in a single city. Survey was conducted as a paired-comparison conjoint methodology. Participants are exposed to the situation to choose one over the other one in two options. And they are also asked to display their various measures of preference like overall preference. The way this study is conducted is well related to the main objectives. Because HDTV’s 16:9 aspect ratio is inevitable feature, it is important to first make sure if customers are satisfied with this feature despite of various changes. In this study, researchers will look at how customers would react toward different price level for this wider screen TV. So, from this point, Zenith can find out if it can make profit and if customers are willing to pay premium for HDTV. Also Zenith considered different circumstances such as customers might still get 4:3 signals in their 16:9 aspect ratios which results side-curtained display. By making the study situations like the one can happen in real world, researchers can get more accurate and reasonable data from the study. As looking at this research technique in the other side, there are some possible shortcomings or errors in the Aspect Ratio Study. The place where participants would be recruited is limited. They would be selected from a shopping mall only in a single city. Because the place is limited to a single city, there is possibility the data would be not accurate and would not work for other cities. As another potential error in this study is that the result data would not be a very detailed or useful to forecast actual demand for HDTV. Because this is just a repeated comparison of two options and making choices, customers might not have enough time to be sure they actually want one option. Overall result may indicate how customers make trade-offs and customer preference. However, in real world, there isn’t always the situation of choosing one thing over another one. There are countless options of values to choose for customers. Besides this Aspect Ratio Study, five other alternative plans to consider are described in the end of the case. First one to consider is Dealer Research. This technique would be helpful to understand dealer’s concerns and to build up a good relationship with dealers. But my critique is that customers might be skeptical towards dealers even though this research would help controlling the sales channel to influence customers in retail stores. Zenith also considers Secondary Source Research as another option. This research is attractive in a fact that it could be done immediately. However, because HDTV is a very new technology, it would not be accurate to forecast the growth of HDTV industry by using historical data on all other electronics. For rest of research plans’ biggest shortcoming is the time. HDTV innovators and qualitative research on early adoption could be placed in next year. Also for this research, it only aims for innovators and early adopters. So there is possibility that data would not reach customers after them. And HDTV/NTSC-TV preference test can also be done in next year. This study actually needs to have a working model of HDTV. So it might be more effective. However, developing the program for the study might cost a lot. As a last alternative, HDTV consumer awareness/†halo effect† survey is the most time-consuming study. This can be done only after HDTV is introduced in the market. So, there is a risk of failure or a possibility of negative impact on company when they actually launched HDTV production. If the introduction isn’t effective enough, it would be very high-cost to do this survey.

How to Build the Best LinkedIn Marketing Strategy For Your Business

How to Build the Best LinkedIn Marketing Strategy For Your Business When it comes to professional online networking LinkedIn is usually at the forefront of everyone’s minds. However, when people think about their social media marketing strategy, LinkedIn often becomes an afterthought. It doesn’t have to be, though. LinkedIn is an incredibly powerful B2B tool  that can help boost the buzz around your business. And with the right strategy, it can be immensely useful for building your brand. When you read this post, you be able to take away the following: Learn how to target the right B2B audience that will generate the right leads. Strategically create content that establishes your business as an expert in your industry. Measure your performance and understand if your efforts are successful. With all that knowledge you’ll be able to build the perfect LinkedIn marketing strategy for your business. This Is How To Build The Best LinkedIn Marketing Strategy For Your BusinessGet the 411 on Why Your Business Should Be On LinkedIn Looking for a reason to get your brand on LinkedIn? Weve got 25 of them on this free infographic. Jam-packed with relevant statistics and figures on the networks effectiveness as a marketing channel, you’ll learn why LinkedIn is one of the most powerful B2B tools you have at your disposal. Download it now and share with the skeptics in your professional circle. First, Determine What Your Goals Are The first step in your goal development process involves figuring out what your company goals are. Do you want to: Generate more leads? Drive traffic to the website? Increase content shares? Establish your business as an expert in the field? What are your top #LinkedIn #marketing goals?How Can LinkedIn Contribute To Your Business Goals? Once you have your goals set in place, you can begin to determine how LinkedIn can help you contribute to those overarching goals. Some benefits that LinkedIn  is known for are: Lead generation:  According to Hubspot, LinkedIn visitors convert 277%  more often to leads than visitors on other social media sites. Recruitment:  According to LinkedIn, social professional networks  are the number one source of quality hires. Brand Awareness:  LinkedIn is built on the basis of creating a network of connections, which can help kickstart your brand awareness by connecting with your potential audience members. Establishing Authority:  Because of its professional base, LinkedIn allows you to share information which if done in the right way can help establish the authority your business has. We’ll cover how you can create that content a bit later in this post. Depending on what overarching goals your team has selected, will determine how LinkedIn can help you reach them. For example, if one of your overarching business goals is to increase the number of sales leads for your company by 50%, working and networking on LinkedIn could help you reach that goal. Recommended Reading: How to Set Social Media Goals to Crush Your Business Objectives How To Track Conversions From LinkedIn in Google Analytics To set your leads goal, you need to find a base line. Open your Google Analytics, select Acquisition, then Social: In Social select Conversions, then LinkedIn.  Once there set your dates back and gather the last six  months  of conversion data: To track that data, you need to have goals  set for when you lead conversion occurs. For example, if a potential consumer filled out a contact us form, that they clicked on from your LinkedIn page, that would generate a lead. That number will act as your baseline and help you determine a solid growth percentage. For example, say that in the past six months I converted 1,000 leads and now I want to increase my leads by 25%, I’d want to add 250 more leads in the next six months. LinkedIn has also introduced LinkedIn Lead Gen Forms, which are an easy way to collect lead information straight from your profile. Are you generating leads with #LinkedIn Lead Gen forms?How To Determine How Much Traffic LinkedIn Is Referring To Your Website You can also find your referral traffic that is coming from LinkedIn in your Google Analytics page. Go back to Acquisition and then select All Traffic. From All Traffic select Referrals  and scroll down to find LinkedIn: In the graph, you’ll be able to see the total number of visitors LinkedIn is driving to your website as well as the overall percentage it’s contributing to. The same way that you set your goals for leads growth is going to apply here. Look at your past six months of data and set a reasonable growth percentage. Recommended Reading: How to Focus on 10X Growth Projects How To Track The Number Of Shares Your Content Is Receiving To find the number of shares your content has gained, you’re going to turn to the in-app analytics on your LinkedIn profile. Select Updates and change the drop down menu to Shares. To calculate your goals look at the average number of shares over the past six months and select a reasonable percentage growth goal. How To Use LinkedIn To Establish Your Business As The Expert In Your Industry How do you want to establish your business as the expert in your field? Are you going to publish more content? Or maybe jump in and interact with LinkedIn groups more often? It’s important to remember that interacting in a group or posting more often in a group won’t automatically establish your authority. The content you share needs to be informative, thought-provoking and original. While there isn’t a metric that is going to be able to tell you specifically that your business is authoritative, you can track metrics like follower growth, shares, and quality of engagement. Why those metrics? The more followers you begin to have, the more shares your content receives and the more your audience interacts with your content, the higher indication you’ll have that your audience is finding value in your content. How can you track that and create goals around those three metrics? Most of these metrics can be found in your in-app analytics. Go to your LinkedIn page and select Followers in your drop-down menu to find your follower growth and Updates to find your shares growth and overall message interactions: To set your goals you can either take the average of growth for the past six months of posts, or you can take the average for the week and build your goal based off of that average. Whatever your team decides to do, calculate your baseline and figure out how much your team wants to grow that baseline by. Recommended Reading: How to Use Social Media Analytics to Create the Best Posts Determine Who Your Audience Is You can’t create great content if you don’t know who you’re targeting it toward. The next part of your LinkedIn strategy involves figuring out who your target audience is. The important thing to remember is that LinkedIn is a B2B channel. You can’t just transfer your Facebook content to LinkedIn and call it good. This audience type needs to be catered to in a very specific way. Figuring out who will be part of your target audience involves thinking about: Who are they? What problems are they experiencing? Where are they experiencing their problems? When are they experiencing them Why  are they experiencing them? Recommended Reading: How to Find Your Target Audience And Create the Best Content That Connects Optimize Your Profile For Maximum Exposure One of the last steps in your strategy will be optimizing your LinkedIn profile for maximum exposure to your intended audience. Set Your Profile Picture Your profile picture should be your company logo and within the optimum  size image for LinkedIn. The standard size for LinkedIn is 400x400px. Utilize Your Banner Image Setting the right banner image can help bring more personality to your LinkedIn page. It can be standard like a CTA  or more unique, like a photo of your office: Make Sure Your Bio Is Completely Filled Out One of the most overlooked parts of any social profile is the biography. While this may seem like a small detail to deal with, having a bio that isn’t filled out is causing you to miss out on another opportunity to interact with your customer base. The nice thing about your LinkedIn bio is that it’s easy to edit with many parts of it allowing to drag and drop pieces in from your website. Check out this link  to learn how to edit your company profile. Now you might be wondering what does a great LinkedIn bio include? According to FindandConvert,  your business bio should include: A great company overview. You know better then anyone else what your company is all about. Take that space to tell your audience what you’re about. Do you have a mission statement or values that your company lives by? Add those in. Information about your products and services. What are you doing as a company that is setting you apart from the crowd? If a potential lead is experiencing a problem how can your company help solve it? If they don’t know what types of services you offer, why would they choose you? Recommendations.  92%  of people trust peer recommendations over advertising. Meaning why wouldn’t you showcase some of the recommendations you’ve received from your current clients. If someone is on the fence about your company, what better way could there be to persuade them. What does a great bio look like in real life? Check out this example from Bobcat: Establish Voice And Tone The next part of your strategy involves creating a professional voice and tone. What’s voice and tone, you ask? According to Buffer,â€Å"your voice is your brand personality described in an adjective while your tone adds a specific flavor to your voice depending on different factors or situations.† So let’s tackle voice first. What is your brand personality? Are you informative, thoughtful, political or purposeful? To help you get started, have your team write down three adjectives that describe your brand voice and together determine the final three that your company is going to embody online. Here is a list to help you get started if you’re stuck: Once you have your final three adjectives decided you can move on to developing a specific tone for LinkedIn. Tone is going to be more specific, as it’s going to define how your voice sounds on LinkedIn. If your overall voice is modest, how do you want that to come across to the professionals you try and connect with on LinkedIn. Are you going to be modest with a professional tone or modest but excited? Now instead of choosing three adjectives, you’re going to choose one overarching tone that a majority of your messages on LinkedIn will be in. Remember that your tone will switch from time to time, depending on the situation that you’re posting. How can you find that balance between being personal but professional? Check out some of these examples. Target Target finds a balance between the professional and personal voice in this post by highlighting their company culture, while still maintaining a professional tone and demeanor: Adobe Adobe knows how to reach their audience of graphic designers and creators by appealing to their audience’s love of design, while still using language friendly enough for the non-designer audience members to understand: Ulta Beauty Among the three examples, Ulta is one of the more personal voices that is active on LinkedIn. Ulta works with many young men and women to help them find confidence in how they look. Therefore the brand needs to seem incredibly approachable. That’s why posts like this one work so well for their audience; it shows their intended audience how Ulta employees will go above and beyond to help make sure that someone loves the way they look: Be Smart About Your Content Strategy LinkedIn is so much more than publishing  posts and hoping that something sticks. Depending on the goals that you created earlier, your content and what you create for LinkedIn will shift. How you convey your content is important but so is, what types of content that you choose to share. Are you going to be sharing: Case studies White papers Blogs Slide Decks Video via YouTube Infographics LinkedIn Pulse posts These are all different content types that work well on LinkedIn. Recommended Reading: How to Develop a Winning Social Media Content Strategy [Free Template] Establish Your Company As An Expert In Your Industry If you want to be the go-to expert in your industry, LinkedIn is a great place to help you establish that reputation. However, that expertise status doesn’t come overnight and will take careful execution to get it to stick. How Can You Solve The Problems Your Customers Are Experiencing One way to establish your authority in your industry is to show how your company can solve specific problems, better than your competitors. Remember as a B2B business,  your target audience isn’t going to make a split-second decision, so showing them how you stand out above everyone else can help sway your target audience your way. How can you stand out to your potential audience? See if your content answers the following questions: Is our content empathizing with their problem? Is our content creating an emotional connection to where our potential customer is at in their buyer journey? Is our content drawing a line from point A to point B that connects our audience members problems to our solution? If your content isn’t highlighting the answers to at least one of those questions, it may be time to go back to the drawing board and see how you can help lead your audience to the conclusion that you are the company to work with. Take the Hilton brand for example. They have thousands of hotels, and part of their target audience could be getting traveling business people to invest in a stay at them. The post talks about how the new integrations in a travel app can help ease their stress levels. Hilton on LinkedIn: "Our new Hilton Honors integration... Our new Hilton Honors integration with the Travel and Transport Dash Mobile app looks to take some of the stress out of business travel. Learn more: ... Freely Share Your Knowledge To truly establish your authority on LinkedIn you need to be prepared to freely share your industry knowledge. What? That seems crazy, doesn’t it? Isn’t your insider knowledge something you’re supposed to keep to yourself? You could, but it wouldn’t help with your authority online. What can you do to freely share your knowledge with your audience? More importantly, how do you know when to hold information back? Share your knowledge when: It’s basic. What that means is that the information that you share with your audience may not be stuff they would know but other people in your industry would. Your customers are constantly experiencing a problem that you can show them how to fix. Why would you want to go and fix a 2 cent problem when you could show your audience how to fix it themselves? It saves their time and you get to focus on solving bigger problems. Don’t share your knowledge when: It’s a company secret.  If your company or brand has a secret way of doing something, like the Bush’s Baked Beans family recipe, you probably want to keep that to yourself. The topic is going to put their audience in over their heads.  If your solution is incredibly complex and would be difficult to do unless you had industry knowledge, keep that to yourself and have your customer contact you for help instead. Here's when you should (and shouldn't) share your knowledge on LinkedIn:A  great example of this, is one Jay Baer’s utilizes in his book Youtility.  According to Jay, Geek Squad has a ton of do-it-yourself  YouTube videos  that show people how to easily fix common computer tech problems. Jay explains that it might seem counterintuitive. Wouldn’t they want those people to come to them first? Not necessarily. Jay goes on to explain that eventually the person trying to fix their computer is going to become overwhelmed. Who are they going to turn to? A random computer company or the company they’ve already gotten all that information from? What could that look like on LinkedIn? Take for example. We’re constantly sharing information with our followers in order to give them the knowledge to create the best possible marketing content out there. We structure our social media posts to help answer common questions; like this one relating to how to start your own webinar. on LinkedIn: "Need help with doing a... Need help with doing a killer webinar? Here's our 4-stage approach: http://cos.sc/2uHievh Share The Most Valuable Content Possible We have a motto  here at :â€Å"To be the best marketing blog on the web.† That same motto can apply to your LinkedIn content, but instead of just producing the best content, you’re going to share the best content too. What does the best content on LinkedIn look like? The best content out there should be: Well-researched.  Well-researched content is backed by a plethora of different credible sources. What’s a credible source? This image from Contents  Magazine  breaks down the best types of credible sources that should be included in content that you share. Highly informative.  According to Roger Bryan, your content needs to to be unique and useful to your target audience. If you’re creating content that just rehashes what others have already said on the subject, you’re not informing your audience of anything because it’s information they already know. Authoritative. Isn’t that the same thing well-researched content? Not exactly. Authoritative content is the authority of your content overall; not just a single post. How much can people trust the content that you post to your LinkedIn page? You can build that  credibly  with your audience through publishing reliable, well-researched content. Utilize Your Highly Informative Content To Successfully Target Your Audience There are three key pieces that your content needs to follow for your company to successfully target your audience on LinkedIn. According to Content Marketing Institute  those types of content are: User generated content: Content that comes directly from your target audience. Expert content: Content that comes from industry experts. Branded content: Content that comes from your company. Is This Content Focused On a Topic That My Audience Cares About? If you’re creating content that’s outside your audience’s scope, why would they take the time to read it? Their time is already precious and limited; they’re not going to waste in on an article that has nothing to do with them. So how do you find topics that your audience cares about? Look to the influencers in your industry. How can I find influencers in my industry? Usually, a Google search will pull up major influencers in your industry. However, you can also check out popular LinkedIn groups to see who is having some major pull with your audience. What are they talking about that is causing other people to respond or share their content? If you want to be direct, survey your audience straight from your LinkedIn page. Ask what they want to hear and see you post about. How? LinkedIn doesn’t have a built-in polling feature like Twitter does but you can still create a poll through a tool like SurveyMonkey  or Google Forms. Most of these tools will have in form analytics which will allow you to gather data on your audience’s responses. Some common questions you could add into the survey are: What topics are we talking about that you enjoy us covering? What would you like to see us cover more? What would you like to know about our products and or our company? Set An Attainable Posting Schedule There are recommendations everywhere that give you a suggested optimum posting schedule.  While those are usually great starts the number of times your business needs to post to LinkedIn will depend on one thing, your audience. Your audience will tell you  how often you need to post to LinkedIn through how often they interact with your content. What? You’ll see strong or weaker interactions on your messages. For example, if you post five times a day and get three responses but then you post three times a day and get ten responses, that is a subtle way your audience is telling you what want they want to see from you. â€Å"But what if I want to know what an average posting schedule looks like?† According to 14 different studies  and our internal research, the following would be the start of an optimum posting schedule for LinkedIn:

IT Audit & Security controls at ABC Company Essay

IT Audit & Security controls at ABC Company - Essay Example The move is further fuelled by the growing availability of broadband connectivity and increasing competitive market pressure. Some of the factors supporting rapid mobile deployment are: Availability of a variety of communication mediums and bandwidth connectivity Availability of cheaper powerful and multi-functional Smartphones Market competition Development of easily customizable business application platforms Availability of large number of mobile applications integration of wired and wireless applications by using new technologies such as IMS, 3G networks, smart phones, and WiMAX devices Advantages of deploying mobile devices in organization have been tremendous. Major advantages of deploying mobile devices are: Secure, Manageable and Real-Time availability of information Accessibility of information anytime and anywhere Availability of real-time and accurate inventory data to support supply chain management Streamlined inventory management improve productivity and workflow, while reducing error rates, overhead, and administration Better customer relationship management due to on site availability of information which helps in tracking and monitoring a customer Benefits of deploying mobile workforce comes along with various risks associated with it. Security of information is foremost concern for most of the organizations planning for mobile deployment. Some of the major risks deploying mobile devices are as follows: Loss or theft of mobile device Spreading of virus and worm Network compromises Organizations can overcome the risk associated with mobile workforce to some extent by applying various security and precautionary measures. Following recommended course of actions help in successful mobile deployment in an organization: Designing,...workers will be mobile workers and half of European workforce to be mobile by the end of 2007. The principal driving forces behind deploying mobile workforce include both technological and organizational changes. The move is further fuelled by the growing availability of broadband connectivity and increasing competitive market pressure. Some of the factors supporting rapid mobile deployment are: Benefits of deploying mobile workforce comes along with various risks associated with it. Security of information is foremost concern for most of the organizations planning for mobile deployment. Some of the major risks deploying mobile devices are as follows: Organizations can overcome the risk associated with mobile workforce to some extent by applying various security and precautionary measures. Following recommended course of actions help in successful mobile deployment in an organization: Organizations must assess and prepare themselves for short and long term advantages, disadvantages, risks and other impacts of deploying mobile workforce before jumping on board. They have to develop standard business processes so that they can take maximum advantages of the mobile workforce and reduce the risks associated with the move.